Baker Williams Matthiesen’s intellectual property attorneys are nationally known for their expertise in managing, asserting and defending non-patent intellectual property rights of all kinds. We represent clients of all sizes, from Fortune 500 companies to brand-oriented startups, and have experience in industries ranging from food and beverage to online retailing, luxury goods, entertainment, and apparel. Particular areas of focus include:


Our trademark practitioners regularly assist clients with trademark selection and clearance for use. We help clients select trademarks that are strong and less susceptible to challenge by others.

Once a trademark is selected, we file applications and prosecute such applications before the United States Patent and Trademark Office. Using foreign counsel, we also help clients file and prosecute applications outside the United States.

In order to protect trademark rights once they are created, we work with clients to develop policing programs so that they may effectively enforce their rights. We are adept at structuring and implementing such programs in a way that not only takes into account a client’s desire to protect its trademark rights, but also any public relations or other business concerns a client may have.

When necessary, we have litigated trademark matters before federal and state courts, before the United States Patent and Trademark Office’s Trademark Trial and Appeal Board, and in arbitration proceedings under the Uniform Domain-Name Dispute-Resolution Policy.

We also are well-versed in advertising law. Accordingly, we have prepared advertising guidelines for clients to use when developing advertisements, and are regularly asked to conduct advertising review.


We have litigated copyright cases for clients in the technology, entertainment and music industries. We also counsel companies regarding the protection of their copyrights (including the filing of copyright applications with the United States Copyright Office) and negotiate licenses of copyrighted materials.

Additionally, we have litigated cases involving claims of misuse of celebrities’ names and likeness, and we regularly advise clients about publicity rights issues they may face in their advertising and promotional activities.


The rise of social media has created a host of new intellectual property issues for businesses of all types. Our attorneys have substantial experience dealing with trademark, copyright, false advertising and related issues in the social media context. We also can prepare social media policies, and assist clients in implementing such policies, whatever the client’s industry may be.